Foucault and the Theories of Power and Identity Essay example -- Fouca

Foucault and the Theories of Power and Identity Foucault accepted that force is never in any one person?s hands, it doesn't show itself in any undeniable way yet rather as something that works its way into our minds and serves to compel how we act. For instance in the setting of a working environment the force doesn't go starting from the top; rather it circles through their hierarchical practices. Such practices act like a network, inciting and instigating certain blueprints and denying others. Foucault thinks about this as no direct issue and accepts that it lays on how far people decipher what is being set down as 'self-evident' or 'plainly obvious', institutional force works best when all gatherings acknowledge it readily. Foucault's thought of intensity is a troublesome thought to get a handle on primarily in light of the fact that it is never totally clear on who has the force in any case, when the thought is expelled that force must be vested in somebody at the highest point of the stepping stool for example the organizatio n chief, it turns out to be substantially more hard to recognize what force is or where and whom it lies with. Foucault accepts that we are so used to considering power a recognizable and unmistakable power and that this view is just not the situation, since it is underestimated that the above proclamation is genuine then it is significantly more confused to fathom power as a controlling power that doesn't show itself in a conspicuous way. As indicated by Foucault we volunteer to control our own lead, despite the fact that we are allowed to do and say however we see fit decide to oblige our conduct and the explanation behind us doing so it that we realize what is anticipated from us, we needn't bother with somebody in a place of ?authority? to do this for us, we as a whole assume liability for our own lives. It is in this feeling power functions as an unknown power, inciting free operators to act in manners that make it hard for them to do something else. Foucault?s hypothesis of intensity ?rotates around aberrant methods of self-guideline which prompt proper types of behaviour.?1, we are allowed to oversee ourselves. Without a power figure we will consequently control our conduct, there is no ?hand? of intensity that drives all of us into line, just an affirmation that we as a whole work inside a structure of decisions, that are eventually exposed to impact and heading, yet that we ourselves have the fina... ...ogist Kathy Woodward, she additionally brings up that our personality would need to change contingent upon whom it is we were interfacing with and the circumstance that we were in, ?unobtrusive and not all that unpretentious varieties of character likely could be called upon for each of these roles.?8 Head servant depicts present day ideas of way of life as ?being comprised of administrative ideals?9, these administrative standards give ?admired and reified standards which individuals are required to live up to.?10 These sorts of administrative goals are supported or subverted through execution. Performativity is certifiably not a particular demonstration, ?it is consistently the emphasis of a standard or a lot of standards, and to the degree that it secures a demonstration like status in the present, it covers or dissimulates the shows of which it is a repitition.?11It is through this rehashed activity that that these standards are made and satisfied. This thought can likewise be identified with talk; Butler contends that performative demonstrations are articulations that additionally produce what they state. Talk advances explicit sorts of intensity relations, as it were to know is to take an interest in convoluted snare of intensity. Subsequently perfomative acts are a space wh ere talk goes about as force.

Ancient Rome-Roman Family essays

Old Rome-Roman Family papers Human instinct leads us to be interested. Because of this we have obtained a hunger for information about numerous parts of life - one of these is the past. The city of Rome was established in 753 B.C. By 275 B.C., it controlled the greater part of the Italian Peninsula. At its top, in the A.D. 100's, the Roman Empire secured about portion of Europe, a significant part of the Middle East, and the north bank of Africa. Roman culture was commonly steady and requested, with an away from framework and comprehended methods of getting things done; works from Roman occasions demonstrate this. There are numerous parts of Roman culture and culture, which give basic bits of knowledge into the regular day to day existences of this old society; family life is one of these viewpoints. Fathers organized relationships for their kids. Young ladies were regularly hitched when they were just 13, and young men were very little more seasoned. Be that as it may, it was normal for a young lady to be hitched to a more established man, regardless of whether he was twice her age. Relationships happened for social, business and political reasons; partnerships between honorable families for political and dynastic reasons were significant. Contemplations of property and social standing were a higher priority than adoration. Numerous relationships were very glad and there are many composed and archeological sources portraying upbeat families with youngsters, in any case, some were unpleasantly troubled and there are sources to help this too. As in many social orders, the connection among man and spouse depended as much on the character of the people as on custom and law, however there was no uncertainty that a wife needed to comply with her better half. However we hear little of mistreated spouses, and wives appear to have been genuinely regarded inside their families, anyway this doesn't imply that ladies were not persecuted. This is characteristic of the way that most of sources were composed by men. Initially called by the Latin title of paterfamilias, the dad developed into the benefactor of Roman Republican and early Imperial society. The dad... <!

10 Trusted Home Remedies for Natural Anxiety Relief

10 Trusted Home Remedies for Natural Anxiety Relief No-one likes anxiety. Whether at the early or advanced stages, the earlier you get relief, the better.With causes ranging from stressful situations at work or school to past experiences, anxiety can show up without notice.What do you do when it does?Call 911? Rush to the hospital? Take some pills?If you have been doing any of these, it’s time you stooped.There are far better ways to handle anxiety than taking random over-the-counter medicine.Rushing to the hospital or calling 911 is also extreme.That should be a preserve of when things get out of hand.HOME REMEDIES FOR ANXIETYFrom the comfort of your home, there is a lot you can do to keep anxiety at bay.Here is a list of 10 ways to kick anxiety out of your home with very little cost implications.1. ExercisesThe connection between anxiety and exercises has been studied and documented by many.Exercising is not only a sure way of reducing and dealing with anxiety but an easy one too.Exercises themselves do not directly reduce anxiety but their physical and psychological effects do. This is therefore an indirect but effective remedy for anxiety.For you to experience the benefits though, you have to be consistent.Do not start exercising today, skip it for three days, do it again for two days then stay away for a week.Doing this will leave you frustrated as you see no results.To successfully form a new habit around exercises, you should schedule it. Decide on a time of the day to exercise.Depending on your other routines like work, ensure the time slot is free and does not collide with other major activities.For example, to avoid getting late to work, you can decide to exercise in the evening.You can then set an alarm to go off when you leave the office and another one when you get home.These will remind you that you have an activity to engage in.Although there are many types of exercises you can do, here are three good ones to start you off.I. Jogging â€" this simple exercise will get your body warmed up and endo rphins fired up. Endorphins are the hormones which make you feel good.The good thing about jogging is that you can do it anywhere. If there is a park near your home, you can make use of it. If not, you can use the treadmill at the gym for this exercise. And if going to the gym is not possible, you can jog around your house.Another exercise you can do as an alternative is rope skipping. This does not need much space and you can do it right inside your home.II. Swimming â€" swimming is widely known as the exercise which works out the whole body. Not only does your heart rate increase, pumping more blood to your body, but your muscles get toned too.Swimming will require you to either have a swimming pool or go where one is. Although it may feel like too much work, you will appreciate the benefits. Being an outdoor exercise, you will also reap the benefits of the sun.The sun provides vitamin D which helps reduce anxiety and depression symptoms.III. Dancing â€" this might be the best exe rcise for you because it is beneficial in many ways. First of all, it is fun and anything fun will automatically lighten your moods. This makes it possible to enjoy yourself, something which anxiety restricts.If you can dance with others in a group, the better. You can enroll in a dancing class and learn some moves.Zumba has come out as the most popular dance exercise for fitness as well as stress and anxiety reduction.Here is a video to get you started. 2. Get Enough SleepAnother simple and freely available remedy for anxiety is sleeping.This might be the simplest of all the remedies available. Just tuck in and sleep your anxiety away.Anxiety can be caused by insomnia.And when that happens, it becomes a cycle because the anxiety can as well result in insomnia.But in many cases, anxiety comes first and when it does, you can treat it with a good night’s sleep.For a good sleep, you can try the below quick tips:I. Do not eat immediately before bedtime â€" the meal you take before bed time should be digested before you go to sleep. If you eat and immediately go to bed, you might have trouble sleeping. This is because your body will not be relaxing but working hard to digest food.This becomes worse if you eat a meal high in fats. Fats typically take longer to digest, meaning they stay in the stomach for longer.Worse still, this situation may result in what is commonly known as heartburn. Lying down while digestion is taking place could result in stomach acids flowing up the digestive tract.II. Do not use your phone or watch TV in bed â€" use of mobile devices has been shown to make sleeping difficult. The continued engagement keeps the mind active at a time when it’s supposed to be relaxing for sleep.At the same time, the blue light coming from the devices affects your sleep.III. Keep your bedroom clean, dark and cool â€" show some love to your bedroom. As much as it is the room which may never be seen by visitors, appreciate it for the rest it provides you with . As such, take some time to keep it looking good and you will reap the benefits.Having a clean bedroom is in itself inviting. Just think of booking a hotel room and finding the room dirty compared to when it is clean.Keeping it dark ensures there are no distractions to your eyes, keeping your mind free from things which may trigger its attention.The cool temperatures aid your body in relaxing. As opposed to when you’re exercising, sleep time requires cool temperatures.To achieve this however, if in a warm climate, do not use a fan. This will blow dust into the air and affect your health when you breathe it.Use your AC system to create a cool atmosphere but do not take the temperatures too low.3. Chamomile TeaWhat if sleep evades you? Don’t worry, there is a remedy for that.When you drink chamomile tea before going to bed, you will increase your chances of sleeping better. Chamomile tea is first of all relaxing.In that role, it will help you get rid of the anxiety symptoms.At th e same time, chamomile eases you into sleep mode.This will make it easier for you to fall asleep.If you are unable to sleep due to anxiety, taking chamomile tea before bed will give you double benefits.4. Upgrade Your FoodBetter food will always keep you away from the doctor.This is a principle because much of the nutrients you need for a healthy life come from food.But not all foods are the same. Some are good, others are better whereas others are plain bad.If you have anxiety, there are those you should strongly consider making a part of your meals.Brazilnuts â€" these nuts are famed for their high selenium content. Selenium is a strong mood lifter and is usually used as a supplement by people suffering from mood disorders like anxiety and depression. Instead of buying the supplements, why not buy the source of it and take it natural? A study conducted on the impact of selenium supplements on moods found that after 5 weeks, moods were improved. The subjects who did not take seleni um reported more cases of anxiety.Yogurt â€" yogurt is a great food to include in your diet if you desire to have some relief. The good bacteria which are in the yogurt promote mental health and function. They also inhibit free radicals which can destroy nerves tissues and lead to anxiety.Eggs â€" these cheap sources of proteins should be an important addition to your meals too. Eggs provide essential amino acids which produce dopamine and serotonin. These two neurotransmitters are responsible for improving your moods.Bananas â€" among the many health benefits bananas provide, they have the amino acid called tryptophan. This is also available in turkey meat. Once in the body, tryptophan is converted into serotonin. This in turn helps to relieve anxiety by promoting relaxation.Salmon â€" salmon is a fatty fish and is classified in the same category as mackerel. The omega-3 fatty acids and vitamin D in salmon helps reduce anxiety symptoms by regulating dopamine and serotonin. Omega-3 has also been shown to reduce inflammation and prevent brain cell dysfunction which leads to anxiety.Blueberries â€" these small fruits are very high in antioxidants and vitamin C. These come in handy because anxiety “eats away” at your brain cells thus creating a need for your cells to be protected. Antioxidants can also help prevent anxiety.5. Take a Deep BreathOne of the simplest ways of calming yourself down is by taking   a deep breath.As you breathe in slowly and deeply, you fill your lungs with as much air as possible.You then release the air by breathing out slowly till all the air is expelled from your lungs.What happens during this exercise is that your whole body becomes relaxed because your heart rate is getting normalized.A relaxed heart pumps blood throughout your body at the normal rate and that causes your body to operate normally.This is the exact opposite of how anxiety makes your body operate.One variation of deep breathing is the technique known as “Alterna te Nostril Breathing.”With this technique, you breath in with one nostril while covering the other one. You then cover the one you breathed in with and exhale using the one you previously covered.This technique is very effective in making you get relaxed and ease the anxiety symptoms troubling you.Here is a video of how to practice alternate nostril breathing. 6. AromatherapyAs the name suggests, this is therapy using aromas. You use scents mainly from specific herbs and flowers to relieve anxiety symptoms.Aromatherapy has been practiced for a very long time. As usage of plants for medicinal benefits, there are records dating thousands of years back. Locations of historical use include Mesopotamia (modern-day Iraq), India and China.Through the different uses for both psychological and physical well-being, this practice has gained acceptance in many cultures.For aromatherapy, what is used is the essential oil of certain plants.An essential oil comes in concentrated form and must be diluted when applying on the skin.This article gives a comprehensive guide on dilution ratios.There are several ways of practicing aromatherapy. They include:Inhaling â€" this is the most popular way of benefiting from these oils. You can use an oil burner to get the scent spread after some heat is applied to it. Or, you can use a diffuser which uses water and some drops of the oil to form a steam which is distributed throughout the room.In your bath â€" you can also use essential oils in your bath. Add a few drops and soak yourself in the bath to get some relief.For massage â€" massages are often used with massage oils. If getting a massage for anxiety relief, specify which oil you would like used.If you don’t have any favorite, your masseuse will most likely know the best to use for anxiety.For anxiety, there are several good oils to choose from. All of these have a calming effect to ease your symptoms.Some oils you can use include lavender, valerian, jasmine, bergamot, chamomi le and ylang ylang. More oils can be found here.7. Get a MassageGetting a massage can be the best thing you can do for yourself when anxiety shows up.Although licensed or certified massage therapists may not be available at your home, there are many ways of massaging yourself.Check out this link with 11 ways of massaging yourself.Massages relieve muscle pains and tension, increase flexibility and improve your blood circulation. This causes your body to be relaxed and your symptoms disappear.As mentioned on the topic of aromatherapy, using essential oils can go a long way in making the massage more effective. It will also be more enjoyable.8. Take a WalkWalking is a form of exercising. It however works slightly differently from other exercises like jogging or swimming.Those exercises are fast-paced whereas walking to relieve yourself of anxiety symptoms is slow-paced.Walking takes the approach of creating a calm environment for clear thinking.You will benefit most if you walked in a park or in the woods where the air is clean and fresh.Primarily, it is the change of environment that causes the relief. As your mind is taken over by the scenes you see while walking, your mind will have something different to think about.For example, you may come across some birds as you walk. Or some fish if your walk takes you to where fish are. As you watch them, your mind will get something different to process.Getting your mind away from the thoughts causing you anxiety will help you a great deal. If the symptoms were caused by a situation, you will be able to more calmly think about it later.This is why many people often postpone thinking about stressful situation. They instead do something exciting so as to arouse the creative and solution-driven side of them.9. Talk it OutWhen you are anxious, you tend to withdraw from people. You pull away intending to think about the issue in an effort to come up with a solution.At other times, you may isolate yourself thinking that nobo dy understands you or wants to be with you.These feelings might reduce slightly upon isolation but not because the withdrawal is the solution. It is just a case of your secondary fears being stilled.Your primary fears are however still strong. And those are the ones you need to deal with.An easy way of reducing the weight of the symptoms you are experiencing is by talking to someone. If you live alone, find a friend or a support group you can interact with.If you live with someone, make an effort of talking to him about the situation.Open up to them. Tell them the fears you are facing. Discuss the challenge which lies ahead and try to consider their opinion.In most cases, they will listen to you, hoping they are good listeners, then reason out the situation with you.Show yourself some love by committing to trying to see the situation from the other person’s perspective.10. Stop CatastophizingIf you have anxiety symptoms, you will find that you easily drift towards the negative.And when things get worse, you take the negative to the extreme.This is called catastophizing. It is when you see nothing but catastrophes all around you.If you maintain this mindset, those catastrophes may as well start chasing you down the hallway.And if they catch up with you, you might suffer depression.The thing with catastophizing is that it is subtle. It starts small.In any case, everything starts small but grows exponentially mainly due to your response.“Don’t waste your time in anger, regrets, worries, and grudges. Life is too short to be unhappy.”  Roy T. BennettWhen you experience a challenge, it is your response that determines how big it will be.Entrepreneurs are known to turn challenges into opportunities when others see them as huge problems.How do they do it?It starts with the mindset. How you perceive the situation determines your response and the eventual success or failure. The same applies to you.Develop a mindset of a winner. Stop seeing challenges as problem s.Regardless of how big they are, decide to believe that you can overcome them.Your mind is a powerful tool and the more credit you give it, the more results it gives you. And the good thing about it is that you don’t have to have any solution.Just believing that you can tackle it is enough.You can try severally and fail but keep the belief. Talk to someone and ask for help and before you know it, you will have your breakthrough. It is just a matter of choice.Choose to maintain the right attitude.CONCLUSIONUse these simple remedies to help you deal with anxiety symptoms.You will easily contain the situation and prevent worse conditions like depression.

Female Convicts on Californias Death Row

International Business Management - Tiger Air - Free Essay Example

Sample details Pages: 10 Words: 2995 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? International business management Table of Content Executive Summary 2.Introductions 3.Business Environment 3.1 The entry mode 3.2 Entry Method 3.3 Competitive Environment 3.4 The corporate Strategy 4.Conclusions 5.Reference 1.Executive Summary This report intends to describe about Tiger Air is a successful airline which is runs healthy in Asia, now it plans to entry Europe market to expand its business, also it wants to give European customer a unforgettable flight fly journey. Tiger Air Europe is a Russia based airline which is order to provide low ticket price, reduce its flying costs and unnecessary service. Tiger Europe will establish its selling online for customer.It is easily for customers to buy tickets. Tiger will also provide customer an reasonable price. In a brief, Tiger wants to giving customer most precious flying experience and reach to top of the Europe value chain. The following paragraphs will explain what Tiger does in detail. Don’t waste time! Our writers will create an original "International Business Management Tiger Air" essay for you Create order Introductions The company based on Singapore, Tiger Air established in 2004. It has a slogan à ¢Ã¢â€š ¬Ã…“get the real dealà ¢Ã¢â€š ¬Ã‚ , it offers reasonable ticket prices by dispelling services to passengers. Tiger Air has Limited constituted with 4 different area airlines, Tiger air Singapore, Tiger air Australia, Tiger air Philippines and Tiger air Mandala. The online of Tiger Air spends to 50 destinations across 13 countries in Asia.In order to extend the more users, Tiger air Singapore operates a fleet of 48 Airbuses A320-family aircraft. According to Bloomberg Business week.com, As an comparison to the year 2012, Tiger air Singapore reported that booked passenger of June, 2013 was approximately 432,000 against 365,000 for the same period a year ago. This result explains that the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation and brand image is unceasing increased and well-managed. The one thing in common for all of budget airlines to promise to their passengers is the most fundamental serv ices such as regular services for planes, security and on-time performance. Notable performance among these three essential elements is the on-time performance in 2012. According to Singapore Business Review (SBR), Tiger Airway had 86.38 percents on-time flights in 2012 compared to the 80.87 percents performance of Singapore Airlines. It mentioned that the Tiger Airway was ranked as 10th best performing airlines within Asia and Pacific and there was just nearly 6 percents of difference with the 1st ranked company, J-Air.Staff Reporter 2013 3.1 The entry mode Tiger air will set up a selling online in Europe Market, from network sale to outlet distribution, looking for award to giving customers warm service for buying ticket. Unknown 2013 Tiger signs an agreement with travel agency, includes sales agent helps selling Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket to consumers, if sales agent sell ticket successfully,Tiger could give sales agent premium as award. 3.2 Entry Method Tiger Airway Annual report 2012 Social factors:Every single factor involved with social and cultural influences varies from country to country. Unlike sensational impact of budget airline in Asia Pacific, most of European low cost airlines suffered due to consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind from social and cultural factors. Most of European people put their emphasis on services than essence of transportation. Tiger Airway Europe seems to reinforce their pricing strategy or services to the customer with lowest price. Technical Factors:Russia hassophisticated630 numbers of air-port facilities centralized in Moscow. 50 out of 630 airports work as internationalairport. The 630 numbers ofairportsin Russia are design to use as a major source for exporting petroleum and other natural goods to European Union.The rail road system inRussiaisquitepoor tohandleexporting business toEuropeancountriesandthere isa security risk factors on the way.That is the reason whyRussiangovernmentspends their budg et to build a concrete distribution system. Economic factors:Russia ranked as the 8thamong the world economy and the potentiality is quite high enough to be the economic giant. The country has an abundance of natural resources including timer and fossil fuels. As what the research shows, that Moscow is the city with a highest number of billionaires and security level. Additionally, Moscow gives an opportunity to take geological advantage to Tiger Airway Europe. As a result, Moscow is the most suitable city to operate Tiger Airline Europe. According to the documentation from GFK, the purchasing power of average consumers in Europe is around à ¢Ã¢â‚¬Å¡Ã‚ ¬8.6 trillion Euros based on the year 2012. This corresponds to an average purchasing power of à ¢Ã¢â‚¬Å¡Ã‚ ¬12,802 Euros per inhabitant across the 42 countries in Europe. When it compares with the data from the previous year, amount of per capita is increased by 2.1 percents. Environmental factors:Unstable Oil prices would influence all of airline industries to make their ticket price to be ridiculously high. This incident that all of full service airlines and no-frills carriers would meet is not only opportunity but also hindrance of Tiger Airway Europe. It is a great time for Tiger Airway Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s to have strong reputation with extremely affordable price. On the other hand, The business would suffer with fundamental operating cost. Average precipitationlevel ofMoscowis quite low than other counties in Europe which is 586mm. Moscow has a humid continental climate. The record shows the highesttemperature during summer time isnearly 37 °C. On the other hand, the low temperature of winter time is around -42 °C. To maintain the air carrier business, Tiger air Europe should have technicians withadvancedtechnology in orderto handle the technological disorder due tofreezing problem during winter. Political factors:Russia has become the eighth largest economy in the worl d after economic reforms in 1990s. From the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s to current year, Russian government strived to privatize the industry. However, the conservative forces in Russia from the formal Soviet Union congest economic activities with nationalism. This political issue of Russian government would be an obstacle of Tiger Airway Europe to smoothly operate a business. For those who are engaged in business in Russia require to pay taxes. As a company in Russia, it is mandatory to register at a tax office if it intends to do business in Russia for more than 30 consecutive days in a year. Exactly same with Singaporeà ¢Ã¢â€š ¬Ã¢â€ž ¢s policy from the department of man power, Foreign citizen who planning to work in Russia must hold a working permit or ID document which states the place of his or her residence and name of the work place. For people who hold a permanent working permit in Russia require to pay 13 percents of their income for a personal income tax. However, for thos e who temporarily employed in Russia has a responsibility to pay 30 percents of income for a personal income tax. Moreover, Value Added Tax (VAT) in Russia is typically around 18 percents. 3.3 Competitive Environment Target Market:The target market customer of Tiger Air Europe is the individual who is willing to cost more efficient and get more convenient from airline. For example, some consumers donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to eat their set meal during the flight time, because they think its not a necessary choice for every customer, or maybe sometimes they already had ate their meal before boarding. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, a part of customer also donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to check-in their luggage, hang-luggage is totally enough for them, it is the reason that they perhaps just take a short-term vocation or business, they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need quite a lot stuffs for their flight, and also they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want spend a useless costs. And these kind of economical individuals are the customers who are targeted by Tiger Air Europe. In terms of these kinds of reasons, Tiger Air Europe comes up with several marketing strategies for their targeting customer, such as you donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need to spend more payment for the service that they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to use like set meal and check-in luggage. But, if customer wants to use this kind of additional services they definitely could experience it by paying more costs. Marketing Position:Comparing with other kinds of airlines, Tiger Air Europe decides to be the most valuable costs airline in Europe. As far as our team researched, there are nonsexist a lot of budget airlines in Europe, most of the airlines in Europe are high-level service airline likeDeutsche Lufthansa Airline and British Airline, but at the same time, higher-level service means higher cost. At this time, it is definitely a huge potential opportunity for Tiger Air Europe, our strategy team will provide our customer an affordable ticket price compare with these high-level airlines. Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing position is lower than luxury airlines but quite better experience than other budget airlines. Perhaps what Tiger Air Europe will stimulate the whole society of Europe going to take budget airline for their vocation or business inthefuture.Internet center for management and business administration 2013 3.4 The corporate Strategy Core Product/Service:Tiger Europe core products obviously are flight experience. By Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s airport network, Tiger intends to establish a flying network around the Europe, in order to serve customer better than other budget airlines, also provide an affordable price which is lower than other normal airlines. Tiger also emphasizes on research and feedback that came from customer, then try their best to make them fulfilled with Tiger Air.Phillip Securities Research 2013 Expected Product/Service:To ensure safe and supply fast check-in boarding. Tiger will train its captain strictly before they start controlling plane, only if Tiger owns such a good pilot, that Tiger could build a good image within customers. To provide fast boarding is also another expected service that customer really likes, because they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to waste time to waiting that long queue for check-in boarding. Augmented Product/Service:Although Tiger doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t supply food and beverage for free, but if customer wants it they also could provide it during the flight, so Tiger will provide authentic Europe food for improving, because the food on budget airline isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t delicious, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the improvement what Tiger could develop in the future. Pricing:As what our strategy team mentioned before, what advantage Tiger Air Europe owned is more affordable and attractive price, comparing with other different category airlines. Just like what Tiger Air Asia does re cently, Tiger Asia provide such a wonderful price for their customer, which is almost half price compare with other high-level airlines, such as Singapore Airline orKoreanAirline. The whole market situation is that consumer would like to pay more costs on traveling itself if the person who takes airplane is use for traveling, they are pleased to pay there bills on high-level hotel, more expensive local food and any other things rather than airplane. In a word, nowadays customer prefersto cost more on service, not only focus on airplane. If Tiger Air could supply an air ticket only with 200 dollar, but if you take other airlines have to pay approximately about 400 dollar, the most of customers definitely will keep chasing the lower price. It is all because the experience of Tiger Air Asiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s success, our strategy team does believe Tiger Air Europe could follow the way from Tiger Asia. Lower price, more customer, and finally more profit. Distribution (Placement):Fir stly, it is online Distribution. Tiger will establish an official website, in order to serve Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s customer who prefer a more convenient way to purchase their ticket. As far as our team researched, on the one hand, most of major airlines absolutely have their own official website for online sale. On the other hand, these websites also could introduce about their companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s history, culture and commission. These ways maybe are also another fantastic strategy for firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s image. Secondly, Tiger Air Europe also will sell ticket by some authorized agents, thus customer who doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t could handle online selling can purchase there for more convenient. Thirdly, there is no doubt that Tiger Europe will open some outlets in the major cities around the Europe. Promotion:Tiger Europe will always provide some special promotion for its customer in order to keep them stay in Tiger Air. For example, during the time when Russia cel ebrates its National Day, Tiger will supply quite special worth ticket for their Russia customer, such as buy one ticket get one free, it means if you want travel another country in Europe during National Day Promotion with one of your friends, you only need to pay one ticket payment as well. In addition, although Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s general headquarters is in Russia, butregardless of which nationality you are, only if your country is in Europe, you can enjoy this kind of special promotion. It means every Europe country has its own National Day promotion during that time. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, Tiger Europe will always provide one promotion called buy 4 get one 1 free. Absolutely it is an awesome information for family traveling. Implementation and Control:Implementation: as what our team mentioned before, Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s issue is how to make Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket price lower than competitorà ¢Ã¢â€š ¬Ã¢â€ž ¢s? In another word, how does Tiger Europe achieve its target marketing and earn profit? Firstly, Tiger Europe will cut the unnecessary cost for their customer during the flight time, for example, ticketholder has to pay the bill for set meal if one really feel hungry. By using this way, Tiger absolutely could save quite a lot cost. Tiger also wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide free check-in luggage, it means if you want to consign more luggage, you also have to pay more for that. But in another consideration, this new strategy makes a lot of customers who doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have much package saving a couple of payments. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, our flight will always be arrive destination around mid-night, it is because airplaneà ¢Ã¢â€š ¬Ã¢â€ž ¢s parking fee is more cheaper than any other time. In order to become the strongest giant in budget airline industry around the Europe, Tiger Europe will also sign a protect contract with Russia Government. It involves that Tiger Air will pay quite more tax to Russia Government rather than any other same-level airlines, but Russia Government has to protect Tiger Air and wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t allow other companies get entry this market. Thus, Tiger Air Europe could be the monopoly and create more profit from this quite huge market. Control: firstly, Tiger will strongly advise their authorized agents to advertise their air ticket. Because as most people know, if customer want to book an air ticket from travel agent, customer perhaps has plenty of options about which airline he could choose, many factors will impact his decision, such as the image of the airline, price of the ticket and so on. So now we made this strategy, if authorized travel agent strongly advises their customer to purchase Tiger Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket and finally that customer buys it, Tiger Europe will give extra bonus as rewarding. After that, because it is international marketing, so Tiger Europe will also establish many different transport hub ar ound the world. In this way, Tiger could supply their customer more convenient service and also build a good relationship with major international airport around the world in terms of the successful experience from Tiger Air Asia. Tiger Europe does believe that if they provide such a good flight experience for customer, they will be Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand-loyalty in the next years and come again. Conclusion: It is obviously that Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s business is like what Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective announced: To be one of the largest budget airlines in Europe, provide the customer most valuable flight experience service. In order to accomplish this goal, Tiger Europe does a lot of tough efforts, such as make an agreement with Russia Government and any other Europe Countries to protect Tiger air. All Tiger Europe does is for give benefits to their customer, at the same time they earn a couple of profits. They also doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide the unnecessary services which isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t their customer want, they only want their customer pay the bills that really needed during the flight time. Tiger Air Europe definitely consider for their customer, save anything that no need to waste. Especially in 21st century, people are going to create environment-friendly society, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the reason why budget airline could keep going in 21st century. In conclusion, Tiger Air Europe could supply an affordable price of ticket, warm service from stewardess, conveniently purchase ticket, safe and trustful image of airline. Tiger Air Europe does believe based on Russia transport center, they could achieve their target goal and objective in Europe. 4.Conclusions It is obviously that Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s business is like what Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective announced:To be one of the largest budget airlines in Europe, provide the customer most valuable flight experience service. In order to accomplish this goal, Tiger Europe does a lot of tough efforts, such as make an agreement with Russia Government and any other Europe Countries to protect Tiger air. All Tiger Europe does is for give benefits to their customer, at the same time they earn a couple of profits. They also doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide the unnecessary services which isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t their customer want, they only want their customer pay the bills that really needed during the flight time. Tiger Air Europe definitely consider for their customer, save anything that no need to waste. Especially in 21stcentury, people are going to create environment-friendly society, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the reason why budget airline could keep going in 21stcentury. In conclusion, Tiger Air Europe could supply an affordable price of ticket, warm service from stewardess, conveniently purchase ticket, safe and trustful image of airline. Tiger Air Europe does believe based on Russia transport center, they cou ld achieve their target goal and objective in Europe. Reference [1].From Singapore Business Review (SBR),Airportperformance report, Published: 07, June, 2013 https://sbr.com.sg/aviation/news/tiger-airways-beat-singapore-airlines-in-2012-time-performance [2].Definition of Market Analysis https://www.netmba.com/marketing/market/analysis/ [3]Tiger Airway Annual report on 2012 https://www.tigerair.com/news/AR_20120331_FY11_12_Annual_Report.pdf [4].Unknown (Unknown) Low-cost Carriers Market Study,Accessed: 28th September 2013 https://sites.google.com/site/budgetairlinemarketstudy1/case-study/tiger-airways [5].Tiger Airways low fares strategy working well: Phillip Securities Research | Singapore Business Review. 2013. Tiger Airways low fares strategy working well: Phillip Securities Research | Singapore Business Review.Accessed 29 September 2013 https://sbr.com.sg/aviation/markets-investing/tiger-airways-low-fares-strategy-working-well-phillip-securities-research. [].

Deception Point Page 102 Free Essays

â€Å"Hello,† Sexton’s outbound message crackled. â€Å"This is the office of Senator Sedgewick Sexton. If you are trying to send a fax, you may transmit at any time. We will write a custom essay sample on Deception Point Page 102 or any similar topic only for you Order Now If not, you may leave a message at the tone.† Before Sexton could pick up, the machine beeped. â€Å"Senator Sexton?† The man’s voice had a lucid rawness to it. â€Å"This is William Pickering, director of the National Reconnaissance Office. You’re probably not in the office at this hour, but I need to speak immediately.† He paused as if waiting for someone to pick up. Gabrielle reached to pick up the receiver. Sexton grabbed her hand and violently yanked it away. Gabrielle looked stunned. â€Å"But that’s the director of-â€Å" â€Å"Senator,† Pickering continued, sounding almost relieved that no one had picked up. â€Å"I’m afraid I am calling with some very troubling news. I’ve just received word that your daughter Rachel is in extreme danger. I have a team trying to help her as we speak. I cannot talk in detail about the situation on the phone, but I was just informed she may have faxed you some data relating to the NASA meteorite. I have not seen the data, nor do I know what it is, but the people threatening your daughter have just warned me that if you or anyone goes public with the information, your daughter will die. I’m sorry to be so blunt, sir; I do it for clarity’s sake. Your daughter’s life is being threatened. If she has indeed faxed you something, do not share it with anyone. Not yet. Your daughter’s life depends on it. Stay where you are. I will be there shortly.† He paused. â€Å"With luck, senator, all of this will be resolved by the time you wake up. If, by chance, you get this message before I arrive at your office, stay where you are and call no one. I am doing everything in my power to get your daughter back safely.† Pickering hung up. Gabrielle was trembling. â€Å"Rachel is a hostage?† Sexton sensed that even in her disillusionment with him, Gabrielle felt a pained empathy to think of a bright young woman in danger. Oddly, Sexton was having trouble mustering the same emotions. Most of him felt like a child who had just been given his most wanted Christmas present, and he refused to let anyone yank it out of his hands. Pickering wants me to be quiet about this? He stood a moment, trying to decide what all of this meant. In a cold, calculating side of his mind, Sexton felt the machinery beginning to turn-a political computer, playing out every scenario and evaluating each outcome. He glanced at the stack of faxes in his hands and began to sense the raw power of the images. This NASA meteorite had shattered his dream of the presidency. But it was all a lie. A construct. Now, those who did this would pay. The meteorite that his enemies had created to destroy him would now make him powerful beyond anyone’s wildest imagination. His daughter had seen to that. There is only one acceptable outcome, he knew. Only one course of action for a true leader to take. Feeling hypnotized by the shining images of his own resurrection, Sexton was drifting through a fog as he crossed the room. He went to his copy machine and turned it on, preparing to copy the papers Rachel had faxed him. â€Å"What are you doing?† Gabrielle demanded, sounding bewildered. â€Å"They won’t kill Rachel,† Sexton declared. Even if something went wrong, Sexton knew losing his daughter to the enemy would only make him more powerful still. Either way he would win. Acceptable risk. â€Å"Who are those copies for?† Gabrielle demanded. â€Å"William Pickering said not to tell anyone!† Sexton turned from the machine and looked at Gabrielle, amazed by how unattractive he suddenly found her. In that instant, Senator Sexton was an island. Untouchable. Everything he needed to accomplish his dreams was now in his hands. Nothing could stop him now. Not claims of bribery. Not rumors of sex. Nothing. â€Å"Go home, Gabrielle. I have no more use for you.† 125 It’s over, Rachel thought. She and Tolland sat side by side on the deck staring up into the barrel of the Delta soldier’s machine gun. Unfortunately, Pickering now knew where Rachel had sent the fax. The office of Senator Sedgewick Sexton. Rachel doubted her father would ever receive the phone message Pickering had just left him. Pickering could probably get to Sexton’s office well before anyone else this morning. If Pickering could get in, quietly remove the fax, and delete the phone message before Sexton arrived, there would be no need to harm the senator. William Pickering was probably one of the few people in Washington who could finagle entry to a U.S. senator’s office with no fanfare. Rachel was always amazed at what could be accomplished â€Å"in the name of national security.† Of course if that fails, Rachel thought, Pickering could just fly by and send a Hellfire missile through the window and blow up the fax machine. Something told her this would not be necessary. Sitting close to Tolland now, Rachel was surprised to feel his hand gently slip into hers. His touch had a tender strength, and their fingers intertwined so naturally that Rachel felt like they’d done this for a lifetime. All she wanted right now was to lie in his arms, sheltered from the oppressive roar of the night sea spiraling around them. Never, she realized. It was not to be. Michael Tolland felt like a man who had found hope on the way to the gallows. Life is mocking me. For years since Celia’s death, Tolland had endured nights when he’d wanted to die, hours of pain and loneliness that seemed only escapable by ending it all. And yet he had chosen life, telling himself he could make it alone. Today, for the first time, Tolland had begun to understand what his friends had been telling him all along. Mike, you don’t have to make it alone. You’ll find another love. Rachel’s hand in his made this irony that much harder to swallow. Fate had cruel timing. He felt as if layers of armor were crumbling away from his heart. For an instant, on the tired decks of the Goya, Tolland sensed Celia’s ghost looking over him as she often did. Her voice was in the rushing water†¦ speaking the last words she’d spoken to him in life. â€Å"You’re a survivor,† her voice whispered. â€Å"Promise me you’ll find another love.† â€Å"I’ll never want another,† Tolland had told her. Celia’s smile was filled with wisdom. â€Å"You’ll have to learn.† Now, on the deck of the Goya, Tolland realized, he was learning. A deep emotion welled suddenly in his soul. He realized it was happiness. And with it came an overpowering will to live. Pickering felt oddly detached as he moved toward the two prisoners. He stopped in front of Rachel, vaguely surprised that this was not harder for him. â€Å"Sometimes,† he said, â€Å"circumstances raise impossible decisions.† Rachel’s eyes were unyielding. â€Å"You created these circumstances.† â€Å"War involves casualties,† Pickering said, his voice firmer now. Ask Diana Pickering, or any of those who die every year defending this nation. â€Å"You of all people should understand that, Rachel.† His eyes focused in on her. â€Å"Iactura paucourm serva multos.† He could see she recognized the words-almost a cliche in national security circles. Sacrifice the few to save the many. Rachel eyed him with obvious disgust. â€Å"And now Michael and I have become part of your few?† Pickering considered it. There was no other way. He turned to Delta-One. â€Å"Release your partner and end this.† Delta-One nodded. Pickering took a long last look at Rachel and then strode to the ship’s nearby portside railing, staring out at the sea racing by. This was something he preferred not to watch. Delta-One felt empowered as he gripped his weapon and glanced over at his partner dangling in the clamps. All that remained was to close the trapdoors beneath Delta-Two’s feet, free him from the clamps, and eliminate Rachel Sexton and Michael Tolland. How to cite Deception Point Page 102, Essay examples

Undertaking Marketing Activities

Question: Discuss about the Undertaking Marketing Activities. Answer: Introduction The main aim of the report is to develop a marketing plan for a baby product and a website known as BabyRun.ie. The report emphasizes on situational analysis that is the external factors that affect the business and also discusses the opportunities and threats of the business. The company targets to sell the products to parents aged 25-35 in Ireland only and aim at earning a profit of 600,000 sales by December 2017. The e-Marketing plan follows the SOSTAC framework. The author develops an e marketing plan for the product so that it can capture the major share of the online market through promotions and social media. Pest analysis, marketing mix and Swot analysis is used in the report to develop an e marketing plan or the baby product (Armstrong et al. 2012). Situation Analysis The current trend shows that the demand for the baby products is on rise. The demand for baby buggies is also high as because of the emphasis of parents on care, safety and health. Conducting situation analysis that is the factors that is likely to affect the business is necessary before starting any business (Hollensen 2015). Pest Analysis: Political factors- before launching its website and product it is essential for the company to comply with the laws and regulations set by the government of Ireland. Government policies have a great impact on the business. Since Ireland is a democratic country the government is likely to have less influence on the business especially in case of an online transaction (Jobber and Ellis-Chadwick 2012). Economic factors- the economic factors such as interest rate, economic growth, price and inflation also have an impact on the business. So it is essential for the business to conduct an analysis of an economy before entering the market. Social factors- analysis of social factors affecting business is essential. The social factors that are likely to affect the business are demography, lifestyle, age, population, and consumer behavior and consumer choice (Jobber and Ellis-Chadwick 2012). Technological factors- since the company is planning to start an online business technology are one of the greatest factors that will affect the business. It is essential for the company to use the technologies that is updates so that it can compete with its competitors in the global market (Hollensen 2015). SwotAnalysis Strengths- the major strength for baby carriages is that it has a high demand in Ireland. The BabyRun.ie has an online store that is planning to deliver the product at door step with the facility of both cash and credit payment. The company is also planning to provide a wide range of products and varieties in baby buggies (Van Noort et al. 2015). Weaknesses- the main weakness is that from the competitors. The cost of providing the product is high. The market for the baby buggies is not well established. The website is not clearly understandable by the consumers. Opportunities- the company has an opportunity to capture the market as the product is not much popular in Ireland. The company can establish a competitive advantage by providing the product at lesser price that will give the company an opportunity to grow (Van Noort et al. 2015). Threats- the main threat is from its competitors. There are various other stores that provide the same baby products. Online business also has threats from fake business that can be dangerous for the business. Customer Analysis The main target market is the parents of Ireland aged twenty five to thirty five. The company specially targets at the women of Ireland that has an urge to stay active. The company should target at the audience that is technology friendly. The product is mainly for the women who are working and active and wants to stay fit (Wilson et al. 2012). As they do not want to spend the money by giving their child to baby sitter they prefer using baby carriages to carry the baby. Competitor Analysis The main competitors of BabyRun.ie are first cry, Amazon, flip kart, Baby zone, and premier stores in Ireland. It is essential to analyze the strategies adopted by the competitors of the product so that it can act accordingly (Krush et al. 2015). The price that the company charges should not be high when compared to its competitors price as this will discourage the sale of the product. The quality of the product that it provides should also be good and better than the products provided by the competitors in order to attract the customers. Objectives Marketing objectives are goals or the aims of the company to promote its products. The main objective of the BabyRun.ie is to sell the product online to women of Ireland. The company aims at selling the product through social media and promotions. Internet and social media is a new tool that the company uses to promote its products (Stokes 2015). The SMART objectives of the company should be specific, measurable, achievable, realistic and timed. The main aim is to use digital marketing to sell its product. The main aim of the BabyRun.ie is to achieve 600,000 sales by December 2017. Marketing objectives of online internet marketing is defined by Chaffeys five S models. The original 5 S model of internet marketing includes Sell, Serve, Speak, Save and Sizzle. The 5 S has now changed to 6 S where the social media has been incorporated in the marketing objectives of online marketing (Chaffey and Smith 2013). E-Strategy Strategy defines the ways that helps the company achieve its objectives. Marketing mix approach is used to explain the strategies that should be used by the company for online marketing of the baby product. Marketing Mix The four Ps of marketing mix are price, promotion, place and product. Price- it is essential for the company to charge lower price initially during the launch to attract as many customers it can. The company charges a price such that it covers the cost of providing the good plus the profit margin that it wants (Kotler et al. 2015). Place- the place is the distribution channel that the company uses to provide the products to its customers. The place of distribution of the baby product is Ireland. The company aims at delivering the baby buggies to its customers at door step. Promotion- there are various ways that the company can use to promote the products. These include internet, social media, digital marketing, emails, word of mouth and direct sale. It is very essential to make the advertisements of the product attractive to attract the customers. Product- the product that the company is planning to sell is the baby buggies or baby carriers. The product comes in a wide range of colours, specifications and features (Kotler et al. 2015). It is essential for the company to not only sell the product online but also should have an offline store. To fulfil the marketing objective it is essential to conduct a proper market survey. Tactics Tactics are the ways that helps the firm implement its strategies to achieve the goals and objectives. The strategies and objectives by the company can be fulfilled by properly formulating the plan and using the marketing strategy tactics. The first step is to survey the market before laying the plan. The next step is to build a website that contains all the information. It is also essential for the company to create a facebook page to convey the information about its product. The next step is introducing e-commerce and a mobile application that is user friendly (Breznitz and Palermo 2013). A proper technician should be hired that have the knowledge of integrating the online activity with online store. The app created should be attractive and user friendly. The website should contain all the information. Actions The company plans to promote its products through advertisements that will be aired on televisions. To make the advertisement attractive the company hires stars that is loved by all. The other promotional activities is posting advertisement through banners and spreading information through email. The budget set for promotion activities is high as without promotion the company will not be able to sell the product (Gambetti and Giovanardi 2014). Risk analysis and management is necessary before the launch of the product. The manager of the company should analyze the risks that are attached with the launch of the product. The cost of providing the product is $ 200 per carrier and the seller plans to sell the product at $300 initially to attract customers. The price is chosen to juts to cover up the initially cost. Table: Time frame Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Creation of website Production of goods Packaging transportation Distribution Retailing Control A good plan is the one that demonstrates that the control systems in place determine the work efficiently. Laying financial plan before starting the project is essential. The budget should include cost of production. Sales, profit turnover, number of visitors, frequency of visitors, and number of goods produced and amount of product sold. A company should have control over its cost and price (De Mooij 2013). Conclusion A good marketing plan helps the company achieve success. The marketing activities include analysis of the factors that affect the business. This includes competitor analysis, pest analysis, and swot analysis. There are various strategies that the company uses to promote its product. The market for baby buggies is growing and so is the online marketing. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Breznitz, D. and Palermo, V., 2013. A strategic advantage with behavioral targeting? How can (and what) firms benefit from personal data-based online marketing strategies. InProceedings of the 35th DRUID Celebration Conference. Chaffey, D and Smith, P, (2013 E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) Prentice Hall Available as eBook also De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gambetti, R. and Giovanardi, M., 2014. Ambient marketing (guerrilla/street).Wiley Encyclopedia of Management. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Krush, M.T., Pennington, J.R., Fowler, A.R. and Mittelstaedt, J.D., 2015. Positive marketing: A new theoretical prototype of sharing in an online community.Journal of Business Research,68(12), pp.2503-2512. Stokes, R., 2015. eMarketing: The Essential Guide to Online Marketing, v. 1.0. Van Noort, G., Willemsen, L.M., Kerkhof, P. and Verhoeven, J.W., 2015. Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. InIntegrated Communications in the Postmodern Era(pp. 77-99). Palgrave Macmillan UK. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill.