Female Convicts on Californias Death Row

International Business Management - Tiger Air - Free Essay Example

Sample details Pages: 10 Words: 2995 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? International business management Table of Content Executive Summary 2.Introductions 3.Business Environment 3.1 The entry mode 3.2 Entry Method 3.3 Competitive Environment 3.4 The corporate Strategy 4.Conclusions 5.Reference 1.Executive Summary This report intends to describe about Tiger Air is a successful airline which is runs healthy in Asia, now it plans to entry Europe market to expand its business, also it wants to give European customer a unforgettable flight fly journey. Tiger Air Europe is a Russia based airline which is order to provide low ticket price, reduce its flying costs and unnecessary service. Tiger Europe will establish its selling online for customer.It is easily for customers to buy tickets. Tiger will also provide customer an reasonable price. In a brief, Tiger wants to giving customer most precious flying experience and reach to top of the Europe value chain. The following paragraphs will explain what Tiger does in detail. Don’t waste time! Our writers will create an original "International Business Management Tiger Air" essay for you Create order Introductions The company based on Singapore, Tiger Air established in 2004. It has a slogan à ¢Ã¢â€š ¬Ã…“get the real dealà ¢Ã¢â€š ¬Ã‚ , it offers reasonable ticket prices by dispelling services to passengers. Tiger Air has Limited constituted with 4 different area airlines, Tiger air Singapore, Tiger air Australia, Tiger air Philippines and Tiger air Mandala. The online of Tiger Air spends to 50 destinations across 13 countries in Asia.In order to extend the more users, Tiger air Singapore operates a fleet of 48 Airbuses A320-family aircraft. According to Bloomberg Business week.com, As an comparison to the year 2012, Tiger air Singapore reported that booked passenger of June, 2013 was approximately 432,000 against 365,000 for the same period a year ago. This result explains that the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s reputation and brand image is unceasing increased and well-managed. The one thing in common for all of budget airlines to promise to their passengers is the most fundamental serv ices such as regular services for planes, security and on-time performance. Notable performance among these three essential elements is the on-time performance in 2012. According to Singapore Business Review (SBR), Tiger Airway had 86.38 percents on-time flights in 2012 compared to the 80.87 percents performance of Singapore Airlines. It mentioned that the Tiger Airway was ranked as 10th best performing airlines within Asia and Pacific and there was just nearly 6 percents of difference with the 1st ranked company, J-Air.Staff Reporter 2013 3.1 The entry mode Tiger air will set up a selling online in Europe Market, from network sale to outlet distribution, looking for award to giving customers warm service for buying ticket. Unknown 2013 Tiger signs an agreement with travel agency, includes sales agent helps selling Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket to consumers, if sales agent sell ticket successfully,Tiger could give sales agent premium as award. 3.2 Entry Method Tiger Airway Annual report 2012 Social factors:Every single factor involved with social and cultural influences varies from country to country. Unlike sensational impact of budget airline in Asia Pacific, most of European low cost airlines suffered due to consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind from social and cultural factors. Most of European people put their emphasis on services than essence of transportation. Tiger Airway Europe seems to reinforce their pricing strategy or services to the customer with lowest price. Technical Factors:Russia hassophisticated630 numbers of air-port facilities centralized in Moscow. 50 out of 630 airports work as internationalairport. The 630 numbers ofairportsin Russia are design to use as a major source for exporting petroleum and other natural goods to European Union.The rail road system inRussiaisquitepoor tohandleexporting business toEuropeancountriesandthere isa security risk factors on the way.That is the reason whyRussiangovernmentspends their budg et to build a concrete distribution system. Economic factors:Russia ranked as the 8thamong the world economy and the potentiality is quite high enough to be the economic giant. The country has an abundance of natural resources including timer and fossil fuels. As what the research shows, that Moscow is the city with a highest number of billionaires and security level. Additionally, Moscow gives an opportunity to take geological advantage to Tiger Airway Europe. As a result, Moscow is the most suitable city to operate Tiger Airline Europe. According to the documentation from GFK, the purchasing power of average consumers in Europe is around à ¢Ã¢â‚¬Å¡Ã‚ ¬8.6 trillion Euros based on the year 2012. This corresponds to an average purchasing power of à ¢Ã¢â‚¬Å¡Ã‚ ¬12,802 Euros per inhabitant across the 42 countries in Europe. When it compares with the data from the previous year, amount of per capita is increased by 2.1 percents. Environmental factors:Unstable Oil prices would influence all of airline industries to make their ticket price to be ridiculously high. This incident that all of full service airlines and no-frills carriers would meet is not only opportunity but also hindrance of Tiger Airway Europe. It is a great time for Tiger Airway Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s to have strong reputation with extremely affordable price. On the other hand, The business would suffer with fundamental operating cost. Average precipitationlevel ofMoscowis quite low than other counties in Europe which is 586mm. Moscow has a humid continental climate. The record shows the highesttemperature during summer time isnearly 37 °C. On the other hand, the low temperature of winter time is around -42 °C. To maintain the air carrier business, Tiger air Europe should have technicians withadvancedtechnology in orderto handle the technological disorder due tofreezing problem during winter. Political factors:Russia has become the eighth largest economy in the worl d after economic reforms in 1990s. From the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s to current year, Russian government strived to privatize the industry. However, the conservative forces in Russia from the formal Soviet Union congest economic activities with nationalism. This political issue of Russian government would be an obstacle of Tiger Airway Europe to smoothly operate a business. For those who are engaged in business in Russia require to pay taxes. As a company in Russia, it is mandatory to register at a tax office if it intends to do business in Russia for more than 30 consecutive days in a year. Exactly same with Singaporeà ¢Ã¢â€š ¬Ã¢â€ž ¢s policy from the department of man power, Foreign citizen who planning to work in Russia must hold a working permit or ID document which states the place of his or her residence and name of the work place. For people who hold a permanent working permit in Russia require to pay 13 percents of their income for a personal income tax. However, for thos e who temporarily employed in Russia has a responsibility to pay 30 percents of income for a personal income tax. Moreover, Value Added Tax (VAT) in Russia is typically around 18 percents. 3.3 Competitive Environment Target Market:The target market customer of Tiger Air Europe is the individual who is willing to cost more efficient and get more convenient from airline. For example, some consumers donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to eat their set meal during the flight time, because they think its not a necessary choice for every customer, or maybe sometimes they already had ate their meal before boarding. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, a part of customer also donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to check-in their luggage, hang-luggage is totally enough for them, it is the reason that they perhaps just take a short-term vocation or business, they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need quite a lot stuffs for their flight, and also they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want spend a useless costs. And these kind of economical individuals are the customers who are targeted by Tiger Air Europe. In terms of these kinds of reasons, Tiger Air Europe comes up with several marketing strategies for their targeting customer, such as you donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need to spend more payment for the service that they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to use like set meal and check-in luggage. But, if customer wants to use this kind of additional services they definitely could experience it by paying more costs. Marketing Position:Comparing with other kinds of airlines, Tiger Air Europe decides to be the most valuable costs airline in Europe. As far as our team researched, there are nonsexist a lot of budget airlines in Europe, most of the airlines in Europe are high-level service airline likeDeutsche Lufthansa Airline and British Airline, but at the same time, higher-level service means higher cost. At this time, it is definitely a huge potential opportunity for Tiger Air Europe, our strategy team will provide our customer an affordable ticket price compare with these high-level airlines. Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing position is lower than luxury airlines but quite better experience than other budget airlines. Perhaps what Tiger Air Europe will stimulate the whole society of Europe going to take budget airline for their vocation or business inthefuture.Internet center for management and business administration 2013 3.4 The corporate Strategy Core Product/Service:Tiger Europe core products obviously are flight experience. By Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s airport network, Tiger intends to establish a flying network around the Europe, in order to serve customer better than other budget airlines, also provide an affordable price which is lower than other normal airlines. Tiger also emphasizes on research and feedback that came from customer, then try their best to make them fulfilled with Tiger Air.Phillip Securities Research 2013 Expected Product/Service:To ensure safe and supply fast check-in boarding. Tiger will train its captain strictly before they start controlling plane, only if Tiger owns such a good pilot, that Tiger could build a good image within customers. To provide fast boarding is also another expected service that customer really likes, because they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to waste time to waiting that long queue for check-in boarding. Augmented Product/Service:Although Tiger doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t supply food and beverage for free, but if customer wants it they also could provide it during the flight, so Tiger will provide authentic Europe food for improving, because the food on budget airline isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t delicious, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the improvement what Tiger could develop in the future. Pricing:As what our strategy team mentioned before, what advantage Tiger Air Europe owned is more affordable and attractive price, comparing with other different category airlines. Just like what Tiger Air Asia does re cently, Tiger Asia provide such a wonderful price for their customer, which is almost half price compare with other high-level airlines, such as Singapore Airline orKoreanAirline. The whole market situation is that consumer would like to pay more costs on traveling itself if the person who takes airplane is use for traveling, they are pleased to pay there bills on high-level hotel, more expensive local food and any other things rather than airplane. In a word, nowadays customer prefersto cost more on service, not only focus on airplane. If Tiger Air could supply an air ticket only with 200 dollar, but if you take other airlines have to pay approximately about 400 dollar, the most of customers definitely will keep chasing the lower price. It is all because the experience of Tiger Air Asiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s success, our strategy team does believe Tiger Air Europe could follow the way from Tiger Asia. Lower price, more customer, and finally more profit. Distribution (Placement):Fir stly, it is online Distribution. Tiger will establish an official website, in order to serve Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s customer who prefer a more convenient way to purchase their ticket. As far as our team researched, on the one hand, most of major airlines absolutely have their own official website for online sale. On the other hand, these websites also could introduce about their companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s history, culture and commission. These ways maybe are also another fantastic strategy for firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s image. Secondly, Tiger Air Europe also will sell ticket by some authorized agents, thus customer who doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t could handle online selling can purchase there for more convenient. Thirdly, there is no doubt that Tiger Europe will open some outlets in the major cities around the Europe. Promotion:Tiger Europe will always provide some special promotion for its customer in order to keep them stay in Tiger Air. For example, during the time when Russia cel ebrates its National Day, Tiger will supply quite special worth ticket for their Russia customer, such as buy one ticket get one free, it means if you want travel another country in Europe during National Day Promotion with one of your friends, you only need to pay one ticket payment as well. In addition, although Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s general headquarters is in Russia, butregardless of which nationality you are, only if your country is in Europe, you can enjoy this kind of special promotion. It means every Europe country has its own National Day promotion during that time. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, Tiger Europe will always provide one promotion called buy 4 get one 1 free. Absolutely it is an awesome information for family traveling. Implementation and Control:Implementation: as what our team mentioned before, Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s issue is how to make Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket price lower than competitorà ¢Ã¢â€š ¬Ã¢â€ž ¢s? In another word, how does Tiger Europe achieve its target marketing and earn profit? Firstly, Tiger Europe will cut the unnecessary cost for their customer during the flight time, for example, ticketholder has to pay the bill for set meal if one really feel hungry. By using this way, Tiger absolutely could save quite a lot cost. Tiger also wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide free check-in luggage, it means if you want to consign more luggage, you also have to pay more for that. But in another consideration, this new strategy makes a lot of customers who doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have much package saving a couple of payments. Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s more, our flight will always be arrive destination around mid-night, it is because airplaneà ¢Ã¢â€š ¬Ã¢â€ž ¢s parking fee is more cheaper than any other time. In order to become the strongest giant in budget airline industry around the Europe, Tiger Europe will also sign a protect contract with Russia Government. It involves that Tiger Air will pay quite more tax to Russia Government rather than any other same-level airlines, but Russia Government has to protect Tiger Air and wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t allow other companies get entry this market. Thus, Tiger Air Europe could be the monopoly and create more profit from this quite huge market. Control: firstly, Tiger will strongly advise their authorized agents to advertise their air ticket. Because as most people know, if customer want to book an air ticket from travel agent, customer perhaps has plenty of options about which airline he could choose, many factors will impact his decision, such as the image of the airline, price of the ticket and so on. So now we made this strategy, if authorized travel agent strongly advises their customer to purchase Tiger Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket and finally that customer buys it, Tiger Europe will give extra bonus as rewarding. After that, because it is international marketing, so Tiger Europe will also establish many different transport hub ar ound the world. In this way, Tiger could supply their customer more convenient service and also build a good relationship with major international airport around the world in terms of the successful experience from Tiger Air Asia. Tiger Europe does believe that if they provide such a good flight experience for customer, they will be Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand-loyalty in the next years and come again. Conclusion: It is obviously that Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s business is like what Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective announced: To be one of the largest budget airlines in Europe, provide the customer most valuable flight experience service. In order to accomplish this goal, Tiger Europe does a lot of tough efforts, such as make an agreement with Russia Government and any other Europe Countries to protect Tiger air. All Tiger Europe does is for give benefits to their customer, at the same time they earn a couple of profits. They also doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide the unnecessary services which isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t their customer want, they only want their customer pay the bills that really needed during the flight time. Tiger Air Europe definitely consider for their customer, save anything that no need to waste. Especially in 21st century, people are going to create environment-friendly society, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the reason why budget airline could keep going in 21st century. In conclusion, Tiger Air Europe could supply an affordable price of ticket, warm service from stewardess, conveniently purchase ticket, safe and trustful image of airline. Tiger Air Europe does believe based on Russia transport center, they could achieve their target goal and objective in Europe. 4.Conclusions It is obviously that Tiger Air Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s business is like what Tigerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective announced:To be one of the largest budget airlines in Europe, provide the customer most valuable flight experience service. In order to accomplish this goal, Tiger Europe does a lot of tough efforts, such as make an agreement with Russia Government and any other Europe Countries to protect Tiger air. All Tiger Europe does is for give benefits to their customer, at the same time they earn a couple of profits. They also doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t provide the unnecessary services which isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t their customer want, they only want their customer pay the bills that really needed during the flight time. Tiger Air Europe definitely consider for their customer, save anything that no need to waste. Especially in 21stcentury, people are going to create environment-friendly society, thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s the reason why budget airline could keep going in 21stcentury. In conclusion, Tiger Air Europe could supply an affordable price of ticket, warm service from stewardess, conveniently purchase ticket, safe and trustful image of airline. Tiger Air Europe does believe based on Russia transport center, they cou ld achieve their target goal and objective in Europe. Reference [1].From Singapore Business Review (SBR),Airportperformance report, Published: 07, June, 2013 https://sbr.com.sg/aviation/news/tiger-airways-beat-singapore-airlines-in-2012-time-performance [2].Definition of Market Analysis https://www.netmba.com/marketing/market/analysis/ [3]Tiger Airway Annual report on 2012 https://www.tigerair.com/news/AR_20120331_FY11_12_Annual_Report.pdf [4].Unknown (Unknown) Low-cost Carriers Market Study,Accessed: 28th September 2013 https://sites.google.com/site/budgetairlinemarketstudy1/case-study/tiger-airways [5].Tiger Airways low fares strategy working well: Phillip Securities Research | Singapore Business Review. 2013. Tiger Airways low fares strategy working well: Phillip Securities Research | Singapore Business Review.Accessed 29 September 2013 https://sbr.com.sg/aviation/markets-investing/tiger-airways-low-fares-strategy-working-well-phillip-securities-research. [].

Deception Point Page 102 Free Essays

â€Å"Hello,† Sexton’s outbound message crackled. â€Å"This is the office of Senator Sedgewick Sexton. If you are trying to send a fax, you may transmit at any time. We will write a custom essay sample on Deception Point Page 102 or any similar topic only for you Order Now If not, you may leave a message at the tone.† Before Sexton could pick up, the machine beeped. â€Å"Senator Sexton?† The man’s voice had a lucid rawness to it. â€Å"This is William Pickering, director of the National Reconnaissance Office. You’re probably not in the office at this hour, but I need to speak immediately.† He paused as if waiting for someone to pick up. Gabrielle reached to pick up the receiver. Sexton grabbed her hand and violently yanked it away. Gabrielle looked stunned. â€Å"But that’s the director of-â€Å" â€Å"Senator,† Pickering continued, sounding almost relieved that no one had picked up. â€Å"I’m afraid I am calling with some very troubling news. I’ve just received word that your daughter Rachel is in extreme danger. I have a team trying to help her as we speak. I cannot talk in detail about the situation on the phone, but I was just informed she may have faxed you some data relating to the NASA meteorite. I have not seen the data, nor do I know what it is, but the people threatening your daughter have just warned me that if you or anyone goes public with the information, your daughter will die. I’m sorry to be so blunt, sir; I do it for clarity’s sake. Your daughter’s life is being threatened. If she has indeed faxed you something, do not share it with anyone. Not yet. Your daughter’s life depends on it. Stay where you are. I will be there shortly.† He paused. â€Å"With luck, senator, all of this will be resolved by the time you wake up. If, by chance, you get this message before I arrive at your office, stay where you are and call no one. I am doing everything in my power to get your daughter back safely.† Pickering hung up. Gabrielle was trembling. â€Å"Rachel is a hostage?† Sexton sensed that even in her disillusionment with him, Gabrielle felt a pained empathy to think of a bright young woman in danger. Oddly, Sexton was having trouble mustering the same emotions. Most of him felt like a child who had just been given his most wanted Christmas present, and he refused to let anyone yank it out of his hands. Pickering wants me to be quiet about this? He stood a moment, trying to decide what all of this meant. In a cold, calculating side of his mind, Sexton felt the machinery beginning to turn-a political computer, playing out every scenario and evaluating each outcome. He glanced at the stack of faxes in his hands and began to sense the raw power of the images. This NASA meteorite had shattered his dream of the presidency. But it was all a lie. A construct. Now, those who did this would pay. The meteorite that his enemies had created to destroy him would now make him powerful beyond anyone’s wildest imagination. His daughter had seen to that. There is only one acceptable outcome, he knew. Only one course of action for a true leader to take. Feeling hypnotized by the shining images of his own resurrection, Sexton was drifting through a fog as he crossed the room. He went to his copy machine and turned it on, preparing to copy the papers Rachel had faxed him. â€Å"What are you doing?† Gabrielle demanded, sounding bewildered. â€Å"They won’t kill Rachel,† Sexton declared. Even if something went wrong, Sexton knew losing his daughter to the enemy would only make him more powerful still. Either way he would win. Acceptable risk. â€Å"Who are those copies for?† Gabrielle demanded. â€Å"William Pickering said not to tell anyone!† Sexton turned from the machine and looked at Gabrielle, amazed by how unattractive he suddenly found her. In that instant, Senator Sexton was an island. Untouchable. Everything he needed to accomplish his dreams was now in his hands. Nothing could stop him now. Not claims of bribery. Not rumors of sex. Nothing. â€Å"Go home, Gabrielle. I have no more use for you.† 125 It’s over, Rachel thought. She and Tolland sat side by side on the deck staring up into the barrel of the Delta soldier’s machine gun. Unfortunately, Pickering now knew where Rachel had sent the fax. The office of Senator Sedgewick Sexton. Rachel doubted her father would ever receive the phone message Pickering had just left him. Pickering could probably get to Sexton’s office well before anyone else this morning. If Pickering could get in, quietly remove the fax, and delete the phone message before Sexton arrived, there would be no need to harm the senator. William Pickering was probably one of the few people in Washington who could finagle entry to a U.S. senator’s office with no fanfare. Rachel was always amazed at what could be accomplished â€Å"in the name of national security.† Of course if that fails, Rachel thought, Pickering could just fly by and send a Hellfire missile through the window and blow up the fax machine. Something told her this would not be necessary. Sitting close to Tolland now, Rachel was surprised to feel his hand gently slip into hers. His touch had a tender strength, and their fingers intertwined so naturally that Rachel felt like they’d done this for a lifetime. All she wanted right now was to lie in his arms, sheltered from the oppressive roar of the night sea spiraling around them. Never, she realized. It was not to be. Michael Tolland felt like a man who had found hope on the way to the gallows. Life is mocking me. For years since Celia’s death, Tolland had endured nights when he’d wanted to die, hours of pain and loneliness that seemed only escapable by ending it all. And yet he had chosen life, telling himself he could make it alone. Today, for the first time, Tolland had begun to understand what his friends had been telling him all along. Mike, you don’t have to make it alone. You’ll find another love. Rachel’s hand in his made this irony that much harder to swallow. Fate had cruel timing. He felt as if layers of armor were crumbling away from his heart. For an instant, on the tired decks of the Goya, Tolland sensed Celia’s ghost looking over him as she often did. Her voice was in the rushing water†¦ speaking the last words she’d spoken to him in life. â€Å"You’re a survivor,† her voice whispered. â€Å"Promise me you’ll find another love.† â€Å"I’ll never want another,† Tolland had told her. Celia’s smile was filled with wisdom. â€Å"You’ll have to learn.† Now, on the deck of the Goya, Tolland realized, he was learning. A deep emotion welled suddenly in his soul. He realized it was happiness. And with it came an overpowering will to live. Pickering felt oddly detached as he moved toward the two prisoners. He stopped in front of Rachel, vaguely surprised that this was not harder for him. â€Å"Sometimes,† he said, â€Å"circumstances raise impossible decisions.† Rachel’s eyes were unyielding. â€Å"You created these circumstances.† â€Å"War involves casualties,† Pickering said, his voice firmer now. Ask Diana Pickering, or any of those who die every year defending this nation. â€Å"You of all people should understand that, Rachel.† His eyes focused in on her. â€Å"Iactura paucourm serva multos.† He could see she recognized the words-almost a cliche in national security circles. Sacrifice the few to save the many. Rachel eyed him with obvious disgust. â€Å"And now Michael and I have become part of your few?† Pickering considered it. There was no other way. He turned to Delta-One. â€Å"Release your partner and end this.† Delta-One nodded. Pickering took a long last look at Rachel and then strode to the ship’s nearby portside railing, staring out at the sea racing by. This was something he preferred not to watch. Delta-One felt empowered as he gripped his weapon and glanced over at his partner dangling in the clamps. All that remained was to close the trapdoors beneath Delta-Two’s feet, free him from the clamps, and eliminate Rachel Sexton and Michael Tolland. How to cite Deception Point Page 102, Essay examples

Undertaking Marketing Activities

Question: Discuss about the Undertaking Marketing Activities. Answer: Introduction The main aim of the report is to develop a marketing plan for a baby product and a website known as BabyRun.ie. The report emphasizes on situational analysis that is the external factors that affect the business and also discusses the opportunities and threats of the business. The company targets to sell the products to parents aged 25-35 in Ireland only and aim at earning a profit of 600,000 sales by December 2017. The e-Marketing plan follows the SOSTAC framework. The author develops an e marketing plan for the product so that it can capture the major share of the online market through promotions and social media. Pest analysis, marketing mix and Swot analysis is used in the report to develop an e marketing plan or the baby product (Armstrong et al. 2012). Situation Analysis The current trend shows that the demand for the baby products is on rise. The demand for baby buggies is also high as because of the emphasis of parents on care, safety and health. Conducting situation analysis that is the factors that is likely to affect the business is necessary before starting any business (Hollensen 2015). Pest Analysis: Political factors- before launching its website and product it is essential for the company to comply with the laws and regulations set by the government of Ireland. Government policies have a great impact on the business. Since Ireland is a democratic country the government is likely to have less influence on the business especially in case of an online transaction (Jobber and Ellis-Chadwick 2012). Economic factors- the economic factors such as interest rate, economic growth, price and inflation also have an impact on the business. So it is essential for the business to conduct an analysis of an economy before entering the market. Social factors- analysis of social factors affecting business is essential. The social factors that are likely to affect the business are demography, lifestyle, age, population, and consumer behavior and consumer choice (Jobber and Ellis-Chadwick 2012). Technological factors- since the company is planning to start an online business technology are one of the greatest factors that will affect the business. It is essential for the company to use the technologies that is updates so that it can compete with its competitors in the global market (Hollensen 2015). SwotAnalysis Strengths- the major strength for baby carriages is that it has a high demand in Ireland. The BabyRun.ie has an online store that is planning to deliver the product at door step with the facility of both cash and credit payment. The company is also planning to provide a wide range of products and varieties in baby buggies (Van Noort et al. 2015). Weaknesses- the main weakness is that from the competitors. The cost of providing the product is high. The market for the baby buggies is not well established. The website is not clearly understandable by the consumers. Opportunities- the company has an opportunity to capture the market as the product is not much popular in Ireland. The company can establish a competitive advantage by providing the product at lesser price that will give the company an opportunity to grow (Van Noort et al. 2015). Threats- the main threat is from its competitors. There are various other stores that provide the same baby products. Online business also has threats from fake business that can be dangerous for the business. Customer Analysis The main target market is the parents of Ireland aged twenty five to thirty five. The company specially targets at the women of Ireland that has an urge to stay active. The company should target at the audience that is technology friendly. The product is mainly for the women who are working and active and wants to stay fit (Wilson et al. 2012). As they do not want to spend the money by giving their child to baby sitter they prefer using baby carriages to carry the baby. Competitor Analysis The main competitors of BabyRun.ie are first cry, Amazon, flip kart, Baby zone, and premier stores in Ireland. It is essential to analyze the strategies adopted by the competitors of the product so that it can act accordingly (Krush et al. 2015). The price that the company charges should not be high when compared to its competitors price as this will discourage the sale of the product. The quality of the product that it provides should also be good and better than the products provided by the competitors in order to attract the customers. Objectives Marketing objectives are goals or the aims of the company to promote its products. The main objective of the BabyRun.ie is to sell the product online to women of Ireland. The company aims at selling the product through social media and promotions. Internet and social media is a new tool that the company uses to promote its products (Stokes 2015). The SMART objectives of the company should be specific, measurable, achievable, realistic and timed. The main aim is to use digital marketing to sell its product. The main aim of the BabyRun.ie is to achieve 600,000 sales by December 2017. Marketing objectives of online internet marketing is defined by Chaffeys five S models. The original 5 S model of internet marketing includes Sell, Serve, Speak, Save and Sizzle. The 5 S has now changed to 6 S where the social media has been incorporated in the marketing objectives of online marketing (Chaffey and Smith 2013). E-Strategy Strategy defines the ways that helps the company achieve its objectives. Marketing mix approach is used to explain the strategies that should be used by the company for online marketing of the baby product. Marketing Mix The four Ps of marketing mix are price, promotion, place and product. Price- it is essential for the company to charge lower price initially during the launch to attract as many customers it can. The company charges a price such that it covers the cost of providing the good plus the profit margin that it wants (Kotler et al. 2015). Place- the place is the distribution channel that the company uses to provide the products to its customers. The place of distribution of the baby product is Ireland. The company aims at delivering the baby buggies to its customers at door step. Promotion- there are various ways that the company can use to promote the products. These include internet, social media, digital marketing, emails, word of mouth and direct sale. It is very essential to make the advertisements of the product attractive to attract the customers. Product- the product that the company is planning to sell is the baby buggies or baby carriers. The product comes in a wide range of colours, specifications and features (Kotler et al. 2015). It is essential for the company to not only sell the product online but also should have an offline store. To fulfil the marketing objective it is essential to conduct a proper market survey. Tactics Tactics are the ways that helps the firm implement its strategies to achieve the goals and objectives. The strategies and objectives by the company can be fulfilled by properly formulating the plan and using the marketing strategy tactics. The first step is to survey the market before laying the plan. The next step is to build a website that contains all the information. It is also essential for the company to create a facebook page to convey the information about its product. The next step is introducing e-commerce and a mobile application that is user friendly (Breznitz and Palermo 2013). A proper technician should be hired that have the knowledge of integrating the online activity with online store. The app created should be attractive and user friendly. The website should contain all the information. Actions The company plans to promote its products through advertisements that will be aired on televisions. To make the advertisement attractive the company hires stars that is loved by all. The other promotional activities is posting advertisement through banners and spreading information through email. The budget set for promotion activities is high as without promotion the company will not be able to sell the product (Gambetti and Giovanardi 2014). Risk analysis and management is necessary before the launch of the product. The manager of the company should analyze the risks that are attached with the launch of the product. The cost of providing the product is $ 200 per carrier and the seller plans to sell the product at $300 initially to attract customers. The price is chosen to juts to cover up the initially cost. Table: Time frame Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Creation of website Production of goods Packaging transportation Distribution Retailing Control A good plan is the one that demonstrates that the control systems in place determine the work efficiently. Laying financial plan before starting the project is essential. The budget should include cost of production. Sales, profit turnover, number of visitors, frequency of visitors, and number of goods produced and amount of product sold. A company should have control over its cost and price (De Mooij 2013). Conclusion A good marketing plan helps the company achieve success. The marketing activities include analysis of the factors that affect the business. This includes competitor analysis, pest analysis, and swot analysis. There are various strategies that the company uses to promote its product. The market for baby buggies is growing and so is the online marketing. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Breznitz, D. and Palermo, V., 2013. A strategic advantage with behavioral targeting? How can (and what) firms benefit from personal data-based online marketing strategies. InProceedings of the 35th DRUID Celebration Conference. Chaffey, D and Smith, P, (2013 E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) Prentice Hall Available as eBook also De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Gambetti, R. and Giovanardi, M., 2014. Ambient marketing (guerrilla/street).Wiley Encyclopedia of Management. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Krush, M.T., Pennington, J.R., Fowler, A.R. and Mittelstaedt, J.D., 2015. Positive marketing: A new theoretical prototype of sharing in an online community.Journal of Business Research,68(12), pp.2503-2512. Stokes, R., 2015. eMarketing: The Essential Guide to Online Marketing, v. 1.0. Van Noort, G., Willemsen, L.M., Kerkhof, P. and Verhoeven, J.W., 2015. Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. InIntegrated Communications in the Postmodern Era(pp. 77-99). Palgrave Macmillan UK. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill.